Connor Price gained music popularity in 2022 when he posted a viral series on social media, Spin The Globe. It was a series that Price made where he delved into his passion for hip-hop music and collaborated with artists around the world. He would spin a mini globe, and wherever his finger landed, he would find an artist in the country he spun on. In just a year, he was able to accumulate 400 million streams on Spotify and one billion views across all social media platforms. 

His official debut album, “About Time,” was released on Sept. 26. The album introduces him to new and old audiences. With 16 tracks and a runtime of 45 minutes, he keeps every single song afloat. He also collaborated with artists such as Big Sean, Haviah Mighty, Nic D, Hoodie Allen, K. Keed, and Idris Elba. 

By far one of the best intro songs to an album is “About Time.” The simple yet hype beat gets the groove started. When I listen to an album from start to finish, it felt so boring. But Price knows how to make you feel alive, and it is a common theme throughout the album. Additionally, his voice moves smoothly, and it is easy to understand. I was ready to hear more. 

“By My Side” is a song that stood out to me the most. The loud piano chord and melody reminded me of “These Days” by Rudimental (features Jess Glynne and Macklemore). Both have similar intro piano melodies, which sound angelic. However, “By My Side” felt very wholesome in a way; he mentions how beautiful his family is with his wife and two kids. In the very upbeat song, you feel like you are in his position and get the feel of what it is like having an amazing family, which you don’t get in many songs. It feels more welcoming in that sense, and I am all for it. 

Despite this, the features were not my all-time favorites, except for Big Sean and Hoodie Allen. Although Price’s musical success was built on collaboration with different artists, it still felt like his style of music got taken away. This is noticeable, as it was his debut album, announcing who he is as an artist. The beat production also felt like a typical rap song. Simple drums and a lack of variety of instruments. Additionally, his album does not solely feature simple instrumental beats; the intro of “In Too Deep” includes a symphony orchestra. It was such a refresher after listening to plain old rap beats continuously. 

The biggest letdown by far is “Despicable.” It felt oddly relaxed while trying to make you jump up and down. Furthermore, his voice was way too energetic than usual, and lyrically wise, it was simpler than normal. It can be a bit tedious, which makes it feel boring. 

Overall, it is a solid album and could be played in schools. Price significantly changed hip-hop and altered the perception of typical songs filled with explicit lyrics. He knows how to make an album to jam to. But it could feel cringey towards teens and younger adults. However, I still recommend it, especially if you want some hype up beats at a family party. 

3.5/5 Paws